Promoting Your Work (coins dropping) – [Narrator] Music on Spotify, check. Artist page, looking great. Now it's time to kick back, relax, and– (record scratch – You can't just put the music out there and expect for something magical just to happen.
You gotta fight for attention. – [Narrator] This is Troy.
He runs Creator Services. – This is one of the first times in history where artists can have a direct relationship with audiences. – [Narrator] Social media can be a direct line to your fans, but you gotta know how to use it. Singer/songwriter TRACE, – Hey guys. – [Narrator] Has her social media game on point. – Fun fact: I landed my first tour by creeping (laughs) on social media. It sounds worse than it is. I think it's a public intimacy that I've decided to kind of lean into, and you kinda have to. I plan Instagram by first looking at my calendar.
Ricky Ross and Mike Posner
So if there's any cool studio sessions, film dates, interviews, or creative meetings, I kind of think what visual would look cool with that that I could share with someone. – [Narrator] And of course, there's always your personal network. For more on that now, introducing– – Introducing the boss, Ricky Ross. – [Narrator] Hey, that was my line! – Nah, I had to make sure I let you know. How you promote your work is you always start with your team and whatever's closest around you. I could release an album, at 3 a.m. in the morning I'll be looking to see if some of my friends posted it on IG. Oh, he ain't posted. Write him on that list. – [Narrator] And that's keeping it 100. Okay, let's talk to Mike Posner. – Are my feet in shot? – [Narrator] Nope, they're not. – What about now? – [Narrator] Okay, now they are.
So tell us how you use your network? – When I put out a project, I just go full-court press all in. Texting and iMessaging all my friends about the record and asking them to share, asking them to post about it. – [Narrator] Sounds like a good use of call to actions or CTAs. For more on that, here's Drew and Bryan from Creator Services. – Up until recently, Bryan had a crazy cliff. – Coiff. – He shaved– – Coiff or cliff? – Cliff. – Coiff. – Cliff? – Coiff. – Is it called a Coiff? – A cliff is something you fall off. – [Narrator] Okay, so what's the best way to use CTAs? – It's important for you to think about social media as an avenue to drive a regular traffic of people into your artist page. – You need to direct fans what to do.
It's like if you were selling a record, a tape, a CD many years ago, you would tell them where to buy it.
That means booking travels and accommodations, getting in touch with the venues in advance, scheduling, security, dressing rooms, technical riders,…
Planning Your Tour (hip-hop music) (engine revving) – Touring has become a big part of releasing a record. There's no bigger buzz than getting out…